Founded in 2017 by Big Island natives Mahealani Gambill and Kelly Pila, Coconut Ave is a Hawai‘i-based lifestyle brand and boutique experience specializing in sustainable swimwear, island wear, and accessories inspired by everyday life in Hawai‘i. Known for its original prints, flattering silhouettes, and eco-conscious materials, Coconut Ave creates thoughtfully designed collections that blend style, function, and effortless island living.

Designed in Hawai‘i and produced in small batches with trusted manufacturing partners in Bali, Coconut Ave focuses on high-quality swimwear and resortwear made for beach days, travel, surfing, and everyday wear in the islands. In addition to its in-house collections, Coconut Ave boutiques feature a curated mix of locally owned and globally loved brands for both women and men, creating a shopping experience rooted in community, discovery, and modern island style.

Coconut Ave first opened its Waikoloa boutique on the Big Island in 2023, followed by a second location in Hilo later that year. In 2024, the brand expanded to Honolulu with its Ala Moana boutique, bringing Coconut Ave’s signature blend of Hawai‘i-inspired fashion and curated lifestyle goods to O‘ahu. In 2025, they opened their 4th location at The Shops at Wailea on the island of Maui.

Today, Coconut Ave has become a destination for visitors and locals looking for sustainable swimwear in Hawai‘i, resortwear for tropical vacations, and elevated island fashion designed with authenticity and aloha.

Meet the Founders

Mahealani (Hauanio) Gambill

Mahealani Gambill is a Native Hawaiian designer from Kalapana on the Big Island of Hawai‘i. She earned her degree in Graphic Design from FIDM in Los Angeles and serves as Coconut Ave’s Brand and Product Developer, leading print design, merchandising, boutique buying, and creative direction. Deeply inspired by ocean culture, paddling, surfing, and Hawai‘i’s natural beauty, Mahealani brings an authentic island perspective to every Coconut Ave collection.

Kelly Pila

Kelly Pila, originally from Glenwood on Hawai‘i Island, has a background in fashion, boutique ownership, and brand marketing. With a Communications degree from the University of Hawai‘i at Mānoa, she oversees Coconut Ave’s business operations, marketing strategy, and customer experience across all retail and online channels. Kelly’s passion for thoughtful retail, community building, and modern island living continues to shape the growth and vision of Coconut Ave.