Our Story

The Boutiques

At Coconut Ave we carry a thoughtfully curated selection of local and international brands & products. Our selections include casual and semi-formal Island wear, swimwear, accessories, gifts, and home goods for men & women. Coconut Ave the Label is made up of exclusively designed prints and solid clothing & swim staples on the highest quality Eco-fabrics. At Coconut Ave, our primary focus is on minimal waste production and distribution, creating original textile designs inspired by Hawaiiana, and supporting organizations that protect and preserve Hawai'i's coastal and marine environments.

The Coconut Girls

Mahealani and Kelly, the founders of Coconut Ave, both started their college careers in fashion design and merchandising. Mahealani graduated from FIDM in Los Angeles with a degree in Graphic Design, while Kelly obtained her degree in Communications from UH Manoa on O'ahu. Together, they bring a unique set of skills and perspectives to their work at Coconut Ave. They are passionate about using their talents to make a positive impact on the world and are determined to make a splash in the eco-fashion industry.