Founded in 2017 by Big Island natives Mahealani Gambill and Kelly Pila, Coconut Ave is a celebration of island style, sustainability, and thoughtful design. Known for its exclusive prints and ultra-soft, eco-friendly swimwear and island wear, the brand has become a go-to for effortless island living. Beyond swim and apparel, Coconut Ave boutiques also feature a curated selection of locally owned and established brands, offering a unique shopping experience for men and women alike.

The journey began with Coconut Ave’s first boutique in Waikoloa in March 2023, followed by a second location in Hilo later that year, and an expansion to Ala Moana in 2024.

Meet the Founders

Mahealani (Hauanio) Gambill is a native Hawaiian from Kalapana with a degree in Graphic Design from FIDM in Los Angeles. As the creative force behind Coconut Ave, she leads brand and product development, boutique buying, and merchandising. When she’s not designing or curating, you’ll find her at canoe races, surfing, traveling, or spending time with her husband Kaleo and daughter Hualilia.

Kelly Pila, from Glenwood, comes from a history in fashion and boutique ownership. With a Communications degree from UH Manoa, she oversees business operations, marketing, and employee relations. Outside of work, she’s busy chasing her toddler Paisley or sharing life on “The Farmstead” with her husband Shawn Pila on their beautiful property along the Hamakua Coast.