Looking for a boutique in Hawaiʻi that captures the essence of island living?
Welcome to Coconut Ave, an island lifestyle boutique founded on Hawaiʻi Island and built around a love for coastal living, thoughtful design, and pieces that inspire everyday adventure.
From our first storefront on the Kohala Coast to locations on Hawaiʻi Island, Oʻahu, and Maui, Coconut Ave has become a favorite destination for visitors and locals seeking resort wear, swimwear, accessories, gifts, and unique products inspired by life in the islands.
Whether you're shopping for a tropical vacation, searching for the perfect gift, or simply looking to bring a little bit of Hawaiʻi home with you, we invite you to explore our growing family of boutiques.
Our Story
Founded by Hawaiʻi Island natives Mahea Gambill and Kelly Pila, Coconut Ave was created from a shared passion for island living and thoughtfully curated fashion.
Born and raised on the east side of Hawaiʻi Island, we wanted to create a boutique that reflected the lifestyle we know and love—days spent at the beach, outdoor adventures, travel, community, and gathering with family and friends.
Today, Coconut Ave features a carefully curated mix of locally made products, favorite national brands, swimwear, resort wear, accessories, gifts, home goods, and our own growing Coconut Ave label.
Every Coconut Ave location offers a thoughtfully curated collection of products inspired by coastal living.
Our goal has always been simple: create a shopping experience that feels welcoming, inspiring, and uniquely Hawaiʻi.
Explore Our Collections
Popular categories include:
- Women's Resort Wear
- Swimwear & Beachwear
- Coconut Ave Original Designs
- Island-Inspired Accessories
- Gifts & Home Goods
- Hawaiʻi-Made Products
- Travel Essentials
- Beach Bags and Hats
-
Pareos & Cover-Ups
Discover even more island-inspired favorites online.
Visit Our Coconut Ave Locations
Waikōloa – Queens' Marketplace (Hawaiʻi Island)
Our first and flagship location is located at Queens' Marketplace on the Kohala Coast of Hawaiʻi Island. Surrounded by world-class resorts, beautiful beaches, and year-round sunshine, this boutique embodies the relaxed island lifestyle that inspired Coconut Ave from the beginning.
Guests will find a curated selection of resort wear, swimwear, accessories, gifts, home goods, and products from both Hawaiʻi-based and international brands.
Coconut Ave – Waikōloa Queens' Marketplace
69-201 Waikōloa Beach Drive, Unit C5
Waikōloa, HI 96738
Open Daily: 10:00 AM – 8:00 PM
Phone: (808) 731-4024
Hilo – On The Bayfront (Hawaiʻi Island)
Our second location is nestled in historic Hilo, inside the iconic S. Hata Building along the picturesque Hilo Bayfront. This boutique reflects the laid-back charm and strong sense of community that make East Hawaiʻi so special.
Visitors often discover unique gifts, island-inspired fashion, and thoughtfully curated products while exploring Hilo's vibrant downtown district.
Coconut Ave – On The Bayfront
S. Hata Building
308 Kamehameha Avenue, Suite 106
Hilo, HI 96720
Open Daily: 10:00 AM – 7:00 PM
Phone: (808) 339-7222
Ala Moana Center (Oʻahu)
Located at Ala Moana Center, just minutes from Waikīkī, our Oʻahu location brings the Coconut Ave experience to one of Hawaiʻi's most visited shopping destinations. Conveniently situated in the Target Wing, this boutique is a favorite stop for both visitors and kamaʻāina seeking island-inspired fashion, gifts, and travel essentials.
Coconut Ave – Ala Moana Center
1450 Ala Moana Boulevard
Suite 2306, 2nd Level, Target Wing
Honolulu, HI 96814
Open Daily: 10:00 AM – 8:00 PM
Phone: (808) 809-6963
The Shops at Wailea (Maui)
Our newest Maui location is a short-term activation at The Shops at Wailea, one of South Maui's premier shopping destinations. Surrounded by luxury resorts, stunning beaches, and world-class dining, this location offers a curated collection of resort wear, swimwear, accessories, gifts, and island lifestyle essentials.
Coconut Ave – The Shops at Wailea
3750 Wailea Alanui Drive, Suite B-7
Wailea-Makena, HI 96753
Open Daily: 10:00 AM – 8:00 PM
Phone: (808) 727-2025
Why Shop Local in Hawaiʻi?
One of the best ways to support Hawaiʻi's economy while discovering unique products is by shopping with locally owned businesses.
Unlike large chain retailers, independent boutiques often offer:
- Unique products and limited collections
- Personalized customer service
- Locally designed goods
- Products inspired by island living
- A more authentic shopping experience
What makes Coconut Ave different is our connection to the islands.
We live here. We travel these islands. We design products inspired by the places we call home.
Every collection is influenced by the colors, landscapes, and lifestyle of Hawaiʻi, from the beaches of Waikōloa to the lush coastlines of Hilo and the world-famous shores of Maui and Oʻahu.
Whether you're visiting Hawaiʻi for the first time or have called the islands home for years, we hope our boutiques help you discover products that make every day feel a little more like vacation.
Shopping local also allows visitors to bring home meaningful items that remind them of their time in Hawaiʻi long after their vacation ends.
Every island offers a different shopping experience, from luxury destinations on Maui to historic downtown districts on Hawaiʻi Island and world-class retail centers on Oʻahu.
From resort wear and swimwear to locally inspired gifts and unique island finds, exploring Hawaiʻi's boutique scene is one of the most enjoyable ways to experience the islands.
Visit Our Boutiques or Shop Online
If your travels bring you to Hawaiʻi Island, Oʻahu, or Maui, we'd love to welcome you into one of our Coconut Ave locations and help you discover your perfect island style.
Can't make it to one of our boutiques?
You can shop many of our collections online and bring a little piece of island living home wherever you are.
We look forward to welcoming you into one of our Coconut Ave locations soon.
