If you’ve been following along with us the past couple of months, you know it’s been a whirlwind over here at Coconut Ave. We’ve had the honor of showing at two fashion shows and hosting three unforgettable pop-up events—all while managing the anticipation of a collection we’ve been so excited to share.
And now, it’s finally here:
✨ The Seaside Blues Swim Collection ✨
Fashionably late, yes—but worth every second of the wait.
🌺 From Apparel to Swim: A Natural Evolution
Earlier this summer, we introduced Seaside Blues through apparel, and the response was incredible. You all fell in love with the prints, the colors, and the way the pieces captured that effortlessly coastal lifestyle.
🎨 Meet the Prints
One of the most exciting parts of designing this collection was reimagining our Seaside Blues prints for swim. Each one tells its own story, deeply rooted in island beauty:
-
Retro Naupaka – Inspired by the naupaka plant, known for its half-flowers that grow along the coast and uplands. Hawaiian legend speaks of lovers separated for eternity, each represented by the half blooms. It’s a print with romance, nostalgia, and a touch of retro flair.
-
Urchin in Ivory – A textured neutral inspired by the shells of sea urchins, softened into a clean ivory tone. This print is understated yet sophisticated—the quiet, refined side of island style.
-
Island Bloom in Blue Hawaii – Bright, bold, and celebratory. This floral print feels like the pure joy of Hawai‘i—lush landscapes, vibrant hues, and that iconic electric blue that only island waters can hold.
On apparel, these prints turned heads. But on swim? They’re next level. The way they catch the light, move with the water, and frame the body is pure magic.
👙 The Swim Styles You’ll Love
We poured months of thought, testing, and tweaking into the Seaside Blues Swim styles. We didn’t just want them to look good—we wanted them to be functional, comfortable, and confidence-boosting. Whether you’re chasing waves, lounging poolside, or running after keiki on the beach, these pieces were built with real life in mind.
Here are some of the standouts:
⭐ The Felicia One-Piece
Our number-one seller—and for good reason.
The Felicia One-Piece is the definition of effortless confidence. With its curve-hugging silhouette, it smooths and shapes in all the right places while still giving you freedom to move.
-
Fit versatility: Wear it high-cut for legs-for-days, or pull it lower on the hips for more modest coverage.
-
Why we love it: It works for every occasion—from poolside lounging to a boardwalk stroll paired with denim shorts.
-
Confidence factor: It simply makes you feel amazing.
This one has already become a customer favorite, and it’s easy to see why.
⚓ The Skipper One-Piece
For the active ocean lovers.
The Skipper is made for movement. With its scoop neck, compressive double lining, thick straps, and criss-cross back, this suit offers security and support without sacrificing style.
-
Best for: Paddling, surfing, snorkeling, or chasing waves.
-
Design details: Thoughtfully placed seams and straps that actually stay put.
-
Vibe: Sporty and sleek—like your favorite workout gear, but way cuter.
If you need a one-piece that can keep up with your adventures, the Skipper is it.
Minimal tan lines, maximum confidence.
The Hula Bandeau Top is sleek, simple, and designed to highlight your natural shape. With a flattering “V” accent at the bust and an adjustable tie-back closure, it offers support and structure while keeping things comfortable.
-
Why we love it: Perfect for soaking up the sun without bulky straps.
-
Mix & match: Pairs beautifully with cheeky bottoms for tanning or fuller-coverage styles for all-day wear.
-
Confidence vibe: Effortless, chic, and flirty.
🌺 The Hippie Bottom
For the sun chasers.
Super cheeky and super flattering, the Hippie Bottom is the perfect companion to the Hula Bandeau.
-
Coverage: Minimal, seamless design for that barely-there feel.
-
Fit: Double-lined for comfort and shape retention.
-
Style: Playful and feminine, designed for long, carefree beach days.
This one is for those who live for saltwater hair, sandy toes, and endless sunshine.
💪 The Barre Top
For the active and sporty girls.
The beloved sports-bra inspired Barre Top is back—this time in our signature Seaside Blues prints.
-
Design details: Compressive double-lined design with a comfort cross-over seam that’s both supportive and flattering.
-
Why we love it: It moves with you, whether you’re paddling out, stretching on the sand, or diving into waves.
-
Vibe: Active-ready but chic enough to pair with shorts for a casual, sporty outfit.
This one’s a must for girls who want a blend of style and all-day dependability.
🍍 The Half Scrunch Bottom
Coverage with curve appeal.
Formerly known as the Scrunch Bottom 2.0, the Half Scrunch Bottom has earned its spot as a Coconut Ave staple. It offers medium coverage with a design that flatters every curve.
-
Fit: Wide waistband + half-ruched design = secure, flattering, and comfy.
-
Why we love it: Stays put during busy, active beach days.
-
Style vibe: Feminine, functional, and confidence-boosting.
Pair it with the Barre Top for a sporty-chic set that can take you from surf session to sunset hangout.
🌴 Why Seaside Blues Swim Is Different
Swimwear is personal. It’s more than fabric—it’s what connects you to the water, the sand, and those unforgettable summer moments. That’s why we made sure Seaside Blues Swim stands apart:
-
Island Inspired, Island Tested – These suits were designed with Hawai‘i life in mind. They’re made to withstand waves, salt, and sun while keeping you stylish.
-
Fit That Matters – Comfort, flexibility, and flattering cuts were non-negotiables. Every piece is designed to work with your body, not against it.
-
Beyond the Beach – These swimsuits double as versatile wardrobe staples. Throw on shorts or a skirt and you’re ready for pau hana.
🌊 Behind the Scenes
Truthfully? Getting Seaside Blues Swim here wasn’t easy. Between fabric delays, back-to-back fashion shows, and running three pop-ups, it sometimes felt like the waves were breaking against us. But if there’s one thing island life teaches you, it’s patience.
When the suits finally landed, it all came together. Seeing our community show up to events, cheering us on, and waiting for this swim drop made every late night and every challenge worth it.
🛒 Ready to Dive In?
The Seaside Blues Swim Collection is officially live and ready for you! Shop online or stop by one of our boutiques to see the prints, feel the fabrics, and try on your new favorite suit.
✨ Explore the full collection here: www.coconutave.com ✨
🌺 Final Thoughts
The launch of Seaside Blues Swim has been a reminder that good things truly are worth the wait. These suits represent more than fashion—they’re about confidence, island living, and creating memories in the sun and sea.
So here’s to endless summer days, vibrant prints, and swimsuits that make you feel like your best self.
Mahalo for being part of this journey with us. We can’t wait to see how you style your Seaside Blues Swim. Don’t forget to tag us in your photos—you’re the reason our designs come to life. 🌊💙