Fresh Picks for Tropical Style 2025
Aloha from Coconut Ave!
Summer is in full swing, and we’re so excited to give you a closer look at a few of our favorite pieces from our Seaside Blues Collection — a seasonal capsule inspired by life lived near the water. Whether you're headed to the beach, brunch, or a warm-weather getaway, this lineup brings together breezy silhouettes, laid-back comfort, and standout prints designed right here in Hawai‘i.
With island days in mind, we built this collection around three original prints:
✨ Island Bloom in Blue Hawaii – a bold, botanical floral grounded in vivid blue tones
🌿 Retro Naupaka – a vintage-inspired take on a classic Hawaiian motif
🐚 Urchin in Ivory – soft, sandy, and subtle with an elevated coastal feel
Every piece is designed to make you feel confident, cool, and connected to the islands — whether you’re local or living that resort collection lifestyle from afar.
Featured Styles from the Collection
💙Waikiki Mini Dress – Island Bloom in Blue Hawaii
The ultimate two-in-one travel piece.
Crafted in breathable viscose, this tiered mini is designed for movement and comfort. It features a breezy fit, and side pockets (because everything’s better with pockets). Best of all? It transforms into a tiered midi skirt — giving you two ways to wear it while packing light.
The Island Bloom in Blue Hawaii print is bold and full of tropical energy, making this dress a statement piece you’ll reach for all season.
🌴 Perfect for: weekend getaways, beach days, or dressing up with heels for sunset cocktails.
🤍Playa Shorts & Smocked Tube Top – Urchin in Ivory
A Coconut Ave signature set.
The Playa Shorts are one of our best-selling styles for good reason — ultra-soft rayon, relaxed fit, and a high-rise elastic waistband that’s both flattering and easy. Paired with the Smocked Tube Top, this set brings effortless island style in a subtle, sea-inspired print.
Urchin in Ivory is understated yet unique — ideal for mixing and matching with other pieces in your suitcase or closet.
☀️ Perfect for: poolside lounging, beach bars, or casual resort wear.
🩵Arabella Maxi Skirt & Athena Tube Top – Retro Naupaka
For the wahine who loves a little drama.
The Arabella Maxi Skirt features a figure-skimming, high-waisted fit that flares at the hem for a beautiful mermaid-inspired shape. The Athena Tube Top is flowy, comfortable, and made to stay in place thanks to a hidden elastic layer. Together, they create a feminine and flattering outfit with serious vacation energy.
Our Retro Naupaka print is a nod to vintage aloha wear, updated with Coconut Ave’s modern island-girl twist.
🌺 Perfect for: vacation dinners, dancing barefoot in the sand, or feeling your best wherever summer takes you.
🐚Cabana Dress – Urchin in Ivory
Your go-to dress for doing everything (or nothing at all).
Meet the Cabana Dress: a relaxed short-sleeve mini made for easy island living. With a simple shift silhouette and breathable rayon fabric, it’s the kind of dress you can throw on without thinking — and still look totally put together.
The soft tone-on-tone Urchin in Ivory print keeps it simple, breezy, and endlessly wearable.
🍍 Perfect for: farmers market mornings, spontaneous road trips, or post-beach lunch dates.
🌊Disco Pants & Cabana Crop Top – Island Bloom in Blue Hawaii
A little bold, a little beachy, a lot of fun.
If you love making a statement, this is your summer fit. Our Disco Pants are wide-leg, ultra-flowy, and made from our premium rayon fabric — polished enough for work, but comfy enough for weekend wear. Pair them with the Cabana Crop Top, a relaxed button-up tee with structured aloha shirt vibes.
In Island Bloom in Blue Hawaii, this matching moment is eye-catching and perfectly on trend for tropical style 2025.
🌊 Perfect for: date night, island hopping, or turning heads wherever you go.
🌞 Island Style, Reimagined for Summer
This season’s collection was designed for real life in warm weather — light, versatile, breathable, and rooted in the rhythm of coastal living. These are the pieces we wear on the Big Island, where a single outfit needs to take you from morning coffee runs to sandy toes to backyard BBQs.
With thoughtful cuts, locally inspired prints, and natural fabrics, the Seaside Blues collection is our version of the perfect resort collection: elevated but easy. Stylish but unfussy. Coastal, casual, and made for movement.
🛍 Where to Shop
You can shop these pieces and more in person at:
📍 Waikoloa Queens’ Marketplace
📍 Historic Downtown Hilo
📍 Ala Moana Center – 2nd Level, Target Wing
Or browse online 24/7 at www.coconutave.com — we ship directly from Hawai‘i, packed with aloha.
📆 Upcoming Events
Want to try these pieces on IRL? Meet us at:
🎓 UH Alumni Makers Market
📍 The Royal Hawaiian Resort, Waikīkī
🗓 Wednesday, August 6, 2025 | ⏰ 6 PM – 9 PM
🌺 Made in Hawai‘i Festival
📍 Hawai‘i Convention Center
🗓 August 15–17, 2025
We’ll have the full Seaside Blues lineup, in-person styling help, and exclusive pop-up promos.
💙 Mahalo for Supporting Local
Every Coconut Ave collection is designed with aloha in Hawai‘i and made to reflect the island way of life — relaxed, vibrant, and full of soul. Your support helps us keep designing, creating, and growing our dream while staying rooted in community.
Thanks for choosing to shop small, shop local, and wear island-made fashion with pride.
