Tucked away in a quieter corner of the Ala Moana Center, away from the hustle of the big box stores and high-end retailers, lies a little hidden gem that we like to call home—Coconut Ave.
If you’ve ever wished you could bottle up the magic of the islands—the salty breeze, the golden hour light, the laid-back vibes, the warmth of community—you’ll find all of that (and more) waiting for you here at Coconut Ave. We’re not your average store—we’re an authentic island lifestyle boutique, a reflection of everything we love about Hawai‘i. We’re locally owned and operated, born and raised on the Big Island, and passionate about creating a meaningful, connected shopping experience.
Whether you're searching for a unique Hawaiʻi gift, beautiful resort wear, locally designed pieces, or simply a boutique that feels different, we hope you'll stop by and experience Coconut Ave for yourself.
So, if you’ve never wandered into our space at Ala Moana Center, let this be your personal invitation. Because once you find us, we promise—you’ll feel the difference. 💛
Why Shop with Coconut Ave?
We know you have endless choices when it comes to where you shop. But when you choose Coconut Ave, you’re not just buying a product. You’re supporting a story. You’re choosing connection over convenience, quality over quantity, and meaning over mass production.
Here’s why shopping with us is unlike anything else:
1. One-on-One Customer Service
We take pride in offering a personalized, intimate shopping experience. Whether you’re hunting for the perfect gift, a breezy new outfit, or something special to remember your trip to the islands, we’re here to help every step of the way. Our team members genuinely care and take the time to connect with each guest who walks through our doors.
2. Small Batch, Boutique Quantities
When you shop with us, you're not walking out with something hundreds of others already have. Our collections are intentionally produced in limited runs with exceptional attention to detail. That means your style is uniquely yours. No mass production. No fast fashion. Just thoughtfully designed pieces with soul.
3. Locally Designed, Locally Made
Many of the goods we carry are designed right here in Hawai‘i—by people who live here, love it here, and pour that love into every stitch, print, and pattern. From dreamy dresses and effortless resort wear to statement jewelry and island-inspired home goods, every item reflects the beauty and essence of life in the islands.
Why Shop Small? Why Shop Local in Hawaiʻi?
We get it. Shopping small takes intention. It’s not always the easiest option—but it’s always one of the most impactful.
Here’s why shopping local matters:
✅ You’re supporting dreams. When you shop small, you’re helping local makers, artists, and entrepreneurs live out their dreams. You’re voting with your dollar for a more sustainable, community-focused economy.
✅ You’re keeping culture alive. Hawai‘i’s stories, traditions, and artistry thrive through small businesses like ours. Every piece we carry has a story, a sense of place, and a connection to the islands that simply can’t be mass-produced.
✅ You’re strengthening our local economy. Studies show that for every $100 spent at a local business, nearly $70 stays in the local economy (compared to less than $40 when spent at national chains). That’s a real impact.
✅ You’re helping preserve the unique character of our communities. Local businesses bring flavor, soul, and heart to our neighborhoods. Without them, we risk losing what makes Hawai‘i so special.
✅ You’re supporting jobs for locals. At Coconut Ave, our team is made up of Hawai‘i-based creatives, students, and working mamas. Shopping with us helps keep those jobs alive while supporting our local community.
What Makes Coconut Ave Different?
There are boutiques—and then there’s Coconut Ave. Here’s what makes us stand out:
Locally Owned & Operated
We’re a woman-owned, Hawaiian-owned small business founded by two Hawai‘i Island girls—Mahea & Kelly—who wanted to create a space that uplifts other local entrepreneurs and shares the island lifestyle we grew up with. Everything you see in our shop is handpicked by us. We don’t just stock shelves—we curate stories.
Carefully Curated Collections
We don’t just carry products—we carry pieces of paradise. Our selection includes a balance of iconic local brands, exclusive pieces made just for us, and hard-to-find gems that reflect modern island living. Whether you’re shopping for yourself or a loved one, you’ll find something genuine—something you won’t find just anywhere.
Support for Hawaiian-Owned Businesses
We don’t just talk the talk—we walk it. A portion of our inventory comes from Hawaiian-owned, woman-owned, and BIPOC-owned brands. We actively seek out and support local talent because we believe in uplifting our community every chance we get.
We Give Back
Every year, we partner with organizations that support the people and places that shape our lives. From fundraising events to ongoing donations, we’re proud to give back to causes close to our hearts, including housing initiatives, youth empowerment, and cultural preservation.
Community Connection
Even as we grow, we’ll never outgrow our roots. We continue to participate in community markets and pop-ups to stay grounded and connected. We love seeing familiar faces, hearing your stories, and being part of this vibrant community. Our success is only possible because of you.
The Ala Moana Experience
Let’s be honest—shopping at Ala Moana can feel overwhelming. So many floors. So many stores. So many people.
That’s why discovering Coconut Ave feels like a breath of fresh air.
Our Ala Moana boutique is a cozy retreat from the chaos. It’s a place where you can slow down, take your time, and actually enjoy the shopping experience. No pressure. No pushy sales. Just chill vibes, beautiful products, and a team that genuinely cares.
Whether you’re a local looking for your new go-to boutique or a visitor hoping to take home something authentically Hawaiian, we’ve got you covered.
From Our Shelves to Your Home
Here’s just a glimpse of what you’ll find when you visit Coconut Ave:
- Soft linen jumpsuits, flowy dresses, and breezy resort wear
- Swimwear for salty days and endless summer vibes
- Handcrafted jewelry with island flair
- Locally poured candles, spa goods, and tropical fragrances
- Home décor that brings the island to your space
- Thoughtful gifts made in Hawai‘i, perfect for any occasion
Every item is chosen with love, with a focus on quality, comfort, and the effortless coastal aesthetic we’re known for. Whether you're shopping for yourself or searching for the perfect gift, we hope you'll find something that brings a little piece of Hawaiʻi home with you.
Hawaiʻi's Best Swimwear – and So Much More
Coconut Ave is proud to be recognized as one of Hawaiʻi’s premier destinations for swimwear—not just locally, but on a national scale. Each collection is thoughtfully designed using premium fabrics and timeless silhouettes that celebrate the beauty of island living.
Beyond swimwear, we also design and curate resort wear and island-inspired apparel—elevated yet effortless pieces that are perfect for everyday life in Hawaiʻi or your next tropical getaway. From flattering silhouettes to exceptional quality, every piece is created with comfort, confidence, and island style in mind.
But it’s more than just what we offer—it’s how we serve. As a locally owned Hawaiʻi boutique, we lead with heart. Every purchase reflects our commitment to quality, our love for the community, and our belief that authentic island style never goes out of fashion.
Visit Coconut Ave at Ala Moana Center
Whether it’s your first visit or your fiftieth, we’re always excited to welcome you. Coconut Ave at Ala Moana may be tucked away, but once you find us, you’ll understand why so many locals and visitors continue coming back. Come say hello, meet our team, browse the racks, and let us help you find something truly special.
🕒 Open Daily: 10:00 AM – 8:00 PM
📍 Location: Ala Moana Center, Street Level (Makai side, near the Target entrance)
📲 Follow us on Instagram: @coconutave for our latest arrivals, styling inspiration, and store updates.
Let’s keep Hawaiʻi vibrant, connected, and full of aloha—one small business at a time. 💛
Mahalo nui loa for shopping small, shopping local, and believing in what we do. You’re not just supporting a boutique—you’re supporting a movement, a lifestyle, and a dream. For that, we’re endlessly grateful.