🌊 SEASIDE BLUES IS COMING! 🌊

We're beyond excited to officially announce the release of our newest swim + lifestyle collection: Seaside Blues — launching very soon! This collection has been a true labor of love, and we can’t wait to share it with you all. 💙

Featuring three stunning new prints designed by our incredibly talented co-owner and creative force, Mahealani Gambill, Seaside Blues brings together that coastal daydream energy with fun, wearable silhouettes and breezy colors you’ll want to live in all summer long.

Each print is unique but ties into the same summer-ready spirit. Mahea spent months sketching and refining these patterns to bring you a collection that feels fresh, nostalgic, and versatile—perfect for all your warm-weather moments.

✨ Here’s a first look at the prints that anchor this collection:

🌺 Island Bloom in Blue Hawaii – A seamless hibiscus print inspired by classic island florals, reimagined in a soft, dreamy blue. This one’s made for all the romantic summer moments—sunset dinners, graduation brunches, or just throwing on something pretty after the beach.

🪸 Urchin in Ivory – Subtle yet striking, this print features soft ivory tones and delicate sea urchin motifs that are both coastal and minimal. Perfect for our beachy girls who want a more neutral tone that still feels special and textured.

🌼 Retro Naupaka in Cornflower Blue – Our  most playful print of the season. We brought back our favorite beach flower in a fun retro twist, using a vivid cornflower blue that really pops. Whimsical, nostalgic, and full of personality.

👙 LET’S TALK STYLES!

This drop includes a total of 10 women’s styles — with 6 brand new silhouettes that we’ve been working on behind the scenes, alongside 4 of our all-time favorite pieces that you know and love. Whether you’re heading to a graduation, dancing at a summer wedding, lounging poolside, or just living your best everyday island life, there’s a Seaside Blues piece for that.

Here’s the full lineup:

💙 BRAND NEW STYLES:

• Cabana Top – Our loose and flowy tee-style top. Throw it over your swim or dress it up with wide-leg pants. So comfy and relaxed.
  
  

• Cabana Crop Top – Same breezy vibe as the Cabana Top, but cropped! Great with high-waisted shorts or our new Arabella Skirt.
  
  

• Cabana Dress – Think the perfect T-shirt dress, but upgraded. This piece is comfy, flattering, and super easy to wear for any occasion.
  
  

• Vaianu Mini Dress – Sweetheart neckline and feminine shape make this one a go-to for special events or sunny days out.
  
  

• Vaianu Midi Dress – This one features the same sweetheart neckline with a slightly longer length and a subtle slit—just the right amount of drama.
  
  

• Arabella Maxi Skirt – This one is all about movement. The mermaid-style hemline creates a beautiful silhouette when you walk or dance. Lightweight and effortless.
  
  

🌊 RETURNING FAVORITES:

• Athena Top – One of our best-selling styles! A flowy crop with soft lines and relaxed elegance. Pairs beautifully with skirts or swim bottoms.
  
  

• Disco Pants – These full-leg pants bring the drama. They’re comfy, elongating, and just plain fabulous. You’ll want them in every print.
  
  

• Smocked Tube Top – Flirty and fun, this top is perfect for hot summer days. Looks great paired with the Playa Shorts or Disco Pants.
  
  

• Playa Shorts – Our signature relaxed shorts made for beach walks, coffee runs, or just lounging in the sunshine.
  
  

And for the guys (or matching couples!):

🌴 “Stay Cool” Men’s Aloha Shirt

We’ve created a coordinating Men’s Aloha Shirt for each of the three prints! It’s a modern slim fit with breathable fabric—perfect for beach weddings, vacations, or matching your girl in a way that feels polished.

🛍 THE COCONUT AVE EXPERIENCE

If you’re new here—Coconut Ave is an island lifestyle boutique based in Hawai‘i, owned by two local wahine, Mahealani Gambill and Kelly Pila (that’s us!). Every collection we release is thoughtfully designed and curated with island living in mind. We’re all about mixing style with comfort, and offering pieces that go from sand to street without skipping a beat.

We’re so proud to say that this new Seaside Blues collection brings together everything we’ve been working toward: beautiful, easy-to-wear pieces in fun prints you won’t find anywhere else. Each design is meant to bring joy, spark a little confidence, and let your personal style shine.

We’re especially proud of how mix-and-matchable this drop is. Whether you love wearing coordinated sets, mixing prints, or building your own capsule wardrobe, this collection is made to work together effortlessly.

📅 SAVE THE DATE
We’ll be announcing the official launch date very soon, along with sneak peeks, try-on videos, and behind-the-scenes looks at how we made this all happen. So keep an eye on our stories and feed!

🛒 All items will be available in-store at our Ala Moana Center, Waikoloa Queens’ Marketplace and Downtown Hilo locations AND online at coconutave.com — we expect things to move quickly, so be sure to sign up for our newsletter or turn on post notifications so you don’t miss out on your favorite styles or sizes!

💞 MAHALO

As always, thank you to our Coconut Ave ‘ohana for supporting our brand and our journey. It means everything to us that we get to create and grow with you. This collection is a celebration of summer, community, and the beauty of island life. We’re so excited to see how you wear it, where you take it, and how you make it your own.

Seaside Blues is more than a collection—it’s a whole summer mood. 🌞💙🌊

Mahalo,
Mahea + Kelly
Coconut Ave – Island Lifestyle Boutique