Tucked away in a quieter corner of the Ala Moana Center, away from the hustle of the big box stores and the high-end giants, lies a little hidden gem that we like to call home—Coconut Ave.
If you’ve ever wished you could bottle up the magic of the islands—the salty breeze, the golden hour light, the laid-back vibes, the warmth of community—you’ll find all of that (and more) waiting for you here at Coconut Ave. We’re not your average store—we’re an authentic, island lifestyle boutique, a reflection of everything we love about Hawai‘i. We’re locally owned and operated, born and raised on the Big Island, and passionate about creating a meaningful, connected shopping experience.
So, if you’ve never wandered into our space at Ala Moana, let this be your personal invitation. Because once you find us, we promise—you’ll feel the difference. 💛
🌴 Why Shop with Coconut Ave?
We know you have endless choices when it comes to where you shop. But when you choose Coconut Ave, you’re not just buying a product. You’re supporting a story. You’re choosing connection over convenience, quality over quantity, meaning over mass production.
Here’s why shopping with us is unlike anything else:
1. One-on-One Customer Service
We take pride in offering a personalized, intimate shopping experience. Whether you’re hunting for the perfect gift, a breezy new outfit, or something special to remember your trip to the islands, we’re here to help you every step of the way. Our team members genuinely care and take the time to connect with each guest who walks through our doors.
2. Small Batch, Boutique Quantities
When you shop with us, you're not walking out with something hundreds of others already have. Our collections are intentionally small—made in limited runs, with attention to detail. That means your style is uniquely yours. No mass production. No fast fashion. Just thoughtfully designed pieces with soul.
3. Locally Designed, Locally Made
So many of the goods we carry are designed right here in Hawai‘i—by people who live here, who love it here, and who pour that love into every stitch, print, and pattern. From dreamy dresses to effortless resort wear, statement jewelry, and island-inspired home goods, every item reflects the essence of life in the islands.
🌊 Why Shop Small? Why Shop Local?
We get it. Shopping small takes intention. It’s not always the easiest option—but it’s always the most impactful.
Here’s why shopping local matters:
✅ You’re supporting dreams. When you shop small, you’re helping local makers, artists, and entrepreneurs live out their dreams. You’re voting with your dollar for a more sustainable, community-focused economy.
✅ You’re keeping culture alive. Hawai‘i’s stories, traditions, and artistry thrive through small businesses like ours. Every piece we carry has a story, a sense of place, and a connection to the islands that simply can’t be mass-produced.
✅ You’re strengthening our economy. Studies show that for every $100 spent at a local business, nearly $70 stays in the local economy (vs. less than $40 when spent at national chains). That’s a real impact.
✅ You’re helping preserve the unique character of our communities. Local businesses bring flavor, soul, and heart to our neighborhoods. Without them, we risk losing what makes Hawai‘i so special.
✅ You’re supporting jobs for locals. At Coconut Ave, our team is made up of Hawai‘i-based creatives, students, and working mamas. Shopping with us helps keep those jobs alive.
🌼 What Makes Coconut Ave Different?
There are boutiques—and then there’s Coconut Ave. Here’s what makes us stand out:
🌺 Locally Owned & Operated
We’re a woman-owned, Hawaiian-owned small business, founded by two Hawai’i Island girls—Mahea & Kelly—who wanted to create a space that uplifts other local entrepreneurs and shares the island lifestyle we grew up with. Everything you see in our shop is handpicked by us. We don’t just stock shelves—we curate stories.
🐚 Carefully Curated Collections
We don’t just carry products—we carry pieces of paradise. Our selection includes a balance of iconic local brands, exclusive pieces made just for us, and hard-to-find gems that reflect modern island living. Whether you’re shopping for yourself or a loved one, you’ll find something genuine—something you can’t find anywhere else.
🤝 Support for Hawaiian-Owned Businesses
We don’t just talk the talk—we walk it. A portion of our inventory comes from Hawaiian-owned, woman-owned, and BIPOC-owned brands. We actively seek out and support local talent because we believe in uplifting our community every chance we get.
💖 We Give Back
Every year, we partner with organizations that support the people and places that shape our lives. From fundraising events to consistent donations, we’re proud to give back to causes close to our hearts—including housing initiatives, youth empowerment, and cultural preservation.
🏝️ Community Connection
Even as we grow, we’ll never outgrow our roots. We still participate in community markets and pop-ups to stay grounded and connected. We love seeing familiar faces, hearing your stories, and being part of this vibrant community. Our success is only possible because of you.
💫 The Ala Moana Experience
Let’s be honest—shopping at Ala Moana can feel overwhelming. So many floors. So many stores. So many people.
That’s why discovering Coconut Ave feels like a breath of fresh air.
Our Ala Moana boutique is a cozy retreat from the chaos. It’s a place where you can slow down, take your time, and actually enjoy the shopping experience. No pressure. No pushy sales. Just chill vibes, beautiful products, and a team that genuinely cares.
Whether you’re a local looking for your new go-to spot or a visitor hoping to take home something authentically Hawaiian, we got you.
🛍️ From Our Shelves to Your Home
Here’s just a glimpse of what you’ll find when you visit Coconut Ave:
👗 Soft linen jumpsuits, flowy dresses, and breezy resortwear
👙 Swimwear for salty days and endless summer vibes
🌸 Handcrafted jewelry with island flair
🕯️ Locally poured candles, spa goods, and tropical fragrances
🧺 Home décor that brings the island to your space
🎁 Thoughtful gifts made in Hawai‘i, perfect for any occasion
Every item is chosen with love, with a focus on quality, comfort, and the coastal aesthetic we’re known for.
Hawai‘i’s Best Swimwear – and So Much More
Coconut Ave is proud to be recognized as Hawai‘i’s best swimwear destination—not just locally, but on a national scale. Each collection is crafted with exceptional care, using premium fabrics and timeless designs that honor the beauty of island living. In addition to swimwear, we design and produce thoughtfully made resort wear and island wear—elevated yet easy pieces perfect for everyday life in the islands or your next tropical getaway. From flattering silhouettes to high-performance quality, our apparel reflects both comfort and class. But it’s more than just what we offer—it’s how we serve. As Hawai‘i’s premier locally owned boutique, we lead with heart. Every purchase reflects our commitment to excellence, our love for community, and our belief that true quality never goes out of style.
🥥 Come Find Us
Whether it’s your first time or your fiftieth, we’re always excited to welcome you. Coconut Ave at Ala Moana may be hidden, but once you find us—you’ll never want to leave. Come say hi, meet our team, browse the racks, and let us help you find something special.
🕒 Open Daily: 10am - 8pm
📍 Ala Moana Center, Street Level (Makai side, near Target entrance)
📲 Follow us on Instagram @coconutave for the latest arrivals & updates
Let’s keep Hawai‘i vibrant, connected, and full of aloha—one small business at a time. 💛
Mahalo nui loa for shopping small, shopping local, and believing in what we do. You’re not just supporting a boutique—you’re supporting a movement. A lifestyle. A dream. And for that, we’re endlessly grateful.
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