At Coconut Ave, we celebrate more than just style—we celebrate community. As a Hawai‘i-based island lifestyle boutique, our mission has always been to support the creative energy and entrepreneurial spirit of our home. That means curating collections that reflect the warmth, colors, and easygoing elegance of the islands—and spotlighting the talented local makers behind them.
From island-inspired fashion and handmade accessories to thoughtfully crafted wellness goods and fine art, here’s a look at the Hawai‘i-based brands we’re proud to carry. Each one brings a unique story and perspective, and together they reflect the vibrant soul of island living.
Coconut Ave
Our very own collection, designed for laid-back island living.
Born on Hawai‘i Island, Coconut Ave is our in-house brand made for those who love a clean, coastal aesthetic with just the right amount of island flair. We design versatile pieces for everyday resort wear—think soft, breathable fabrics, flattering fits, and timeless silhouettes that work from beach to brunch to pau hana. We are proudly Hawai‘i-based, and every collection is curated with the lifestyle of our islands in mind. We also prioritize thoughtful design, small-batch production, and community-focused values.
Alohiwai
Feminine, tropical, and full of color. Alohiwai brings the brightness and boldness of island florals to life through flowing maxi dresses, flirty skirts, and easy-to-wear staples. Based in Hawai‘i, the brand’s prints are vivid and vibrant—perfect for special events, casual strolls, and tropical getaways. We love how each piece instantly channels that “walking-through-a-garden” kind of feeling.
Benoa Swim
Swimwear designed by friends, made for surf and sun.
Created by two best friends raised in Hawai‘i, Benoa Swim is a love letter to the ocean and the women who live their lives in and around it. The brand focuses on well-fitting, high-quality bikinis and one-pieces that are functional enough for a surf session but beautiful enough for lounging in the sand. Their suits are designed with intention—flattering on different body types and always featuring unique colorways and textures that stand out in the sea of fast fashion.
Mohala Eyewear
Inclusive sunglasses with a mission.
Founded in Hawai‘i by Ashley Johnson, Mohala Eyewear was created to celebrate diversity and empower women. Their frames feature adjustable nose bridges and flattering shapes designed especially for those who are often overlooked in traditional eyewear design—such as women with low nose bridges, higher cheekbones, and wider face shapes. Even better, every purchase supports girls’ education around the world. Mohala is more than a sunglasses brand—it’s a movement for representation and purpose.
Puakea Flower Farm Essential Oils
White flower essence grown and bottled on Hawai‘i Island.
Puakea Flower Farm, nestled just outside of Hilo, specializes in white flower essence derived from heirloom blooms like tuberose, white ginger, pikake, and puakenikeni. Grown and hand-harvested on their farm, these potent florals are distilled into oils and mists that feel like bottled Hawai‘i. These aren’t your typical essential oils—they’re delicate, rare, and deeply rooted in place and tradition. Perfect for moments of reflection, grounding, and scent memories that transport you back to the islands.
Ua Body
Botanical skincare born in Hawai‘i. Ua Body crafts premium skincare products using native and locally sourced ingredients. Based on Hawai‘i Island, their body butters, oils, and exfoliants are deeply moisturizing and infused with signature island scents like Lilikoi, Pikake, and Maile. Every formula is plant-based, clean, and inspired by the healing wisdom of Hawai‘i’s natural landscape. This is daily self-care with a sensory connection to the land.
Salty Western
Handcrafted leather goods with island grit. Founded by Taira Barron-Cran on Hawai‘i Island, Salty Western blends paniolo heritage with coastal style. Taira handcrafts every piece—from intricately tooled leather belts and satchel purses to custom cowboy gear—with care, skill, and old-school craftsmanship. Her designs are both functional and artful, often blending western utility with a modern bohemian aesthetic. If you’re looking for a one-of-a-kind leather piece made with aloha, Salty Western delivers.
Margie Rice
Island-inspired art for your home. Margie Rice is a Hawai‘i-based artist whose vivid artwork are rooted in her deep love for the islands. Her work captures the textures and patterns of native women, ocean, and everyday life, often blending traditional motifs with contemporary expression. At Coconut Ave, we carry her fine art prints, which make thoughtful gifts or the perfect addition to your island-inspired home.
Tiare Hawai‘i
Globally loved, island designed. Tiare Hawai‘i is known for its effortless, boho-chic resort wear made for adventure. Designed in Hawai‘i and handmade abroad, each piece is dyed by hand and created with the spirit of freedom and femininity. Think flowing maxis, vibrant tie-dyes, and vacation-ready coordinates you can wear year-round. It’s a favorite for travelers and locals alike who love pieces that are both romantic and easy to wear.
Aila Blue
Minimalist swimwear inspired by Hawai‘i's beaches. Owned and creatively directed by Pauline Lucas and Lauren Harbin, Aila Blue is a Hawai‘i-based swimwear brand with a focus on clean lines, elevated textures, and earthy tones. The brand draws inspiration from the natural palette of Hawaiian beaches—think soft sands, salt-washed stones, and shades of ocean blue. Every collection is thoughtfully designed with flattering, minimalist silhouettes made for confident, sun-soaked living.
Why Local Matters
Supporting Hawai‘i-based brands means investing in people, not just products. When you shop with us, you’re directly supporting:
Local entrepreneurs and creatives
Small-batch and intentional production
Design rooted in culture, land, and lived experience
A stronger, more connected island economy
At Coconut Ave, we believe in slow fashion, meaningful design, and building long-term relationships with the people behind the labels. Our “Local Love” collection is a reflection of that—it's our way of sharing the talent, style, and heart of Hawai‘i with you.
Shop Local, Live Aloha
We invite you to explore our local brand collection online or in one of our stores in Waikoloa Queens' Marketplace, Historic Downtown Hilo, and Ala Moana Center. Whether you're shopping for yourself, looking for a thoughtful gift, or just want a taste of the island lifestyle wherever you are, these brands are here to connect you to something deeper—community, creativity, and aloha.
Visit us at www.coconutave.com or follow us on Instagram Coconut Ave to stay updated on new arrivals and local brand spotlights.