Friends from Hilo High School who share a deep love for design, ocean-centric lifestyles, and a passion for earth-friendly products. Their shared values have driven them to create an eco-friendly Hawaiian lifestyle brand that embodies their ethos. With a genuine passion for mindful production, the founders of Coconut Avenue seek to inspire like-minded individuals to live sustainably and take care of the environment.

At the core of Coconut Avenue's business model is a commitment to sustainability in the fashion industry. The founders believe that their brand has a responsibility to protect the environment, and they take that responsibility seriously. They have taken steps to ensure that every aspect of their business is as eco-friendly as possible, from the materials they use to the production process they follow. They believe that by creating an eco-friendly brand, they can be a positive influence on the fashion industry as a whole.

In addition to their commitment to sustainability, the founders of Coconut Avenue are also passionate about supporting non-profits that protect Hawaii's coastal environments. They understand that the ocean is a vital part of Hawaiian culture and are committed to doing their part to protect it. By supporting non-profits that work to preserve the beauty and diversity of Hawaii's coastal environments, Coconut Avenue is helping to ensure that future generations will be able to enjoy the natural beauty of the islands.

Mahealani and Kelly, the founders of Coconut Avenue, both started their college careers in fashion design and merchandising. Mahealani graduated from FIDM in Los Angeles with a degree in Graphic Design, while Kelly obtained her degree in Communications from UH Manoa on O'ahu. Together, they bring a unique set of skills and perspectives to their work at Coconut Avenue. They are passionate about using their talents to make a positive impact on the world and are determined to make a splash in the eco-fashion industry.